The Loop
Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.
Latest Tech Trends Research Results Reveal the Technologies with the Highest ‘Mindshare Velocity’
Developer Media shares key insights on what trends are on the rise in software development and which maintain dominance January 27, 2014 — Toronto, Canada — Developer Media, tech marketing experts, last week held a webinar to announce its latest Developer Tech Trends survey results and to release the official survey report. The results identified key insights on current and planned [...]
New research to reveal technology trends in the software development market
**MEDIA ADVISORY** Developer Media will hold a webinar to release its latest Tech Trends Survey results January 12, 2014 – Toronto, Canada – Developer Media's CXO, Jeff Hadfield will hold a webinar to reveal the latest results of their Technology Trends research which surveyed a sampling of its network of over 23 million software developers. Immediately following the webinar Developer Media [...]
What Marketers Need to Know About Native vs. Cross-Platform Mobile Apps
Why do some developers prefer native apps and others prefer cross-platform apps? Our recent study says 47% of developers prefer to create native apps; 35% prefer to create cross-platform apps.In the mobile research briefs we published last month, we heard an interesting developer story. We conducted some qualitative interviews to accompany our quantitative research, and we learned that really, every developer, [...]
CodeProject Community Wins Big in the Intel® App Innovation Contest 2013
CodeProject community members won 6 out of 9 prize categories, including the Grand Prize, and collectively took home over $70,000. TORONTO, CANADA – Intel recently announced the results of the Intel® App Innovation Contest 2013, a global competition that pit developers against each other to design and build Windows 8 apps for All-In-One and Tablet devices. CodeProject members took home two-thirds [...]
“Mobile Developers” Really Means “Developers”
In a great presentation at the AT&T Dev Summit's Design track last week, AT&T's Doug Sillars said that it's time to "drop the word 'mobile' from 'Web development.'" We say "Amen" to that. In fact, we'd take it one step further: it's time to drop the word "mobile" from the phrase "mobile developers." (With one exception I'll mention shortly.) Our recent [...]
It’s Enterprise Development, but it’s Not In-House
Very few enterprise development projects are completed entirely in-house. A client recently asked about this, and it's a common enough question that it warrants a brief answer. Two factors have changed the face of enterprise development. The first is economic, the second is technical. First: About 10-12 years ago, as the economy forced companies to downsize, companies turned more to outsourcing. This, [...]
4 Content Marketing Tips That Work
We work with many clients creating technical content strategies for marketing to developers. While every content marketing plan is different, there are some common threads. Today we're sharing a few of our favorite tips to help kick-start content marketing strategies: 1. Understand your potential customers and current customers' needs. You can get a good start on this in only few hours' time. [...]
Desktop As A Service (DaaS): What Does it Mean For Developers?
Recent announcements from Amazon (and others) brought Desktop as a Service (DaaS) into the spotlight again (GigaOm coverage here). Amazon Workspaces’ DaaS announcement brings a major vendor into the remote desktop virtualization space. (All of these buzzwords basically mean that people use virtual desktops — for example, a complete Windows installation — that they can access on a variety of devices [...]
New Research Reveals That Nearly All Developers Are Mobile Developers, Or Soon Will Be
Developer Media’s latest mobile developer market brief reveals insight, recommendations for marketers aiming to reach this growing market November 25, 2013 — Toronto, Canada — Developer Media, experts in marketing to software developers, today announced its latest Developer Mobile Market Survey and Analysis reports. The results reveal opportunities for marketers looking to target mobile developers, and illustrate how the market is [...]
Mobile Development: More Than Just App Stores
Next week we'll be releasing our latest survey results and analysis on the mobile development market. As a sneak peek, here's an interesting statistic that can help marketers tailor both messages and products to mobile developers. It's easy for everyone to fall in the trap of picturing mobile development as "development for app stores" and for consumers. And to be clear, [...]