The Loop
Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.
Dev Tidbits #002: 1 in 4 developers think they’re “The Best”
There are plenty of stereotypes about software engineers and developers that cast them as a quiet, introverted, geeky, and pedantic bunch. But based on my own experiences working with many in the industry I’d say that these are largely hackneyed and outdated notions to keep. That said, there is one stereotype that seems to hold true: some devs have BIG egos. [...]
Dev Demographics: Who is the Developer Media audience?
To construct an effective marketing strategy it’s critical that you understand who your audience is. To execute an effective marketing strategy it’s essential that you know where to find that audience. Here at Developer Media we focus solely on the software development space and helping you connect with the developers you need to reach. We represent thousands of the most influential [...]
Dev Tidbits #001: How much caffeine do developers consume?
This is the first post in our new "Dev Tidbits" series, which looks at interesting, quirky and fun facts about developers in their professional and personal lives. Between writing code and scripts, testing, fixing bugs, keeping projects on schedule, late-night deployments, learning new languages and frameworks, fixing more bugs, refactoring and waiting for the compiler (or any of the other tasks [...]
Upsurge of Developers Working in the Internet of Things in 2015
The term "Internet of Things" (IoT) was first coined in 1999 and the various technologies and computing concepts that make it up -- machine-to-machine communications/M2M, embedded devices, smart/intelligent systems, etc. -- have existed in some form or another for even longer, but it wasn’t until more recently that IoT really started to gain mainstream momentum (just look at the Google Trends [...]
Developer Media pilots Adblock Plus acceptable ads program on CodePlex
We at Developer Media believe that internet Ads should not be intrusive or draw unnecessary attention to themselves. Our audience should be able to access the content we provide without being mislead by advertisers or tricked into clicking on Ads.The Ads displayed on our sites will be relevant to the displayed content and will be clearly marked as Ads. Any offensive or inappropriate [...]
Email Open Rates: Misleading Metrics & Best Practices
While email open rates aren't a viable way to measure marketing effectiveness, we recommend some proven ways to get more from your email marketing. It’s time for us as Marketing Professionals to stop using email open rates as a viable way to measure marketing effectiveness. It’s 2014, and they’re just not helping us get where we want to go as marketers, and, [...]
2014: More Growth in Cloud & Big Data Development
Cloud and Big Data development promise the most growth according to our recent Developer Media Tech Trends study. Here's what you need to know as a marketer about this trend.In our recent Tech Trends survey, we asked developers worldwide what types of development projects they're working on. I'll talk in a separate post about what types of projects (still) dominate. Two types of [...]
“Citizen Developers” Worthy of Note, but not a Primary Focus
The so-called "citizen developer" is an interesting demographic, but, for marketers, only an interesting distraction from the continued rise of the professional developer. RT @JohanDenHaan: Gartner: "Companies need to avoid fighting citizen developers and start embracing them." http://t.co/PkygemM6ei — Jeff Hadfield (@jhadfield) February 19, 2014 In the mid-to-late nineties, I worked for WordPerfect Magazines. Our charter then was much like the [...]
Web and Mobile Development: Still Hot, Still a Marketing Opportunity
While we as marketers often perceive the Web and mobile markets as somewhat mature, our recent Developer Media Tech Trends study shows that there is still a lot of market opportunity and interest. Here's why. As technology marketers, and as people who spend our time immersed in the development market, we spend a lot of time on the leading edge of the market. [...]
3 Surprising Reasons Developers are Multilingual – and What That Means to You
Our recent Developer Media Tech Trends study shows interest in all major technologies and tools, suggesting that developers' continuing need to master and use many different technologies. Find out why and how this trend affects you as a marketer. One of the biggest trends we've seen over the last few years is developers' reliance on multiple tools and technologies instead of just one [...]