developer marketing Archives

Marketing to Developers? Ten Resolutions for 2019

A new year begins! When all the celebrations are over, we are faced with all our aspirations, goals, and objectives for the new year in many areas of our lives. In a role that means marketing to developers, that means making developer marketing resolutions and keeping them. For 2019, that means making sure that the developer you have in mind includes the Modern Developer. Mod·ern·De·vel·op·er /ˈmädərnˌdəˈveləpər/ Noun A person who uses a broad assortment of tools and technologies to create a work. Typically skilled in multiple languages, frameworks, and techniques, utilizes DevOps methodologies, Continuous Integration, and Continuous Delivery, and [...]

Marketing to Developers? Ten Resolutions for 20192023-05-23T12:25:59-04:00

How to engage with the academic developer community … or even should you?

I've talked with several people lately who have asked about how they might best work with student developers. The short version of the story: it’s expensive and somewhat of a luxury, especially for a smaller company. How students interact with developer resources To provide some context, here’s my perspective on how students interact with dev resources. First: students work on projects their instructors want them to work on. There are outliers – the exceptions – who consume everything they can find, who build their own apps, who are entrepreneurial. But they’re the exceptions. Most students are busy being college [...]

How to engage with the academic developer community … or even should you?2023-03-06T10:13:38-05:00

New research to reveal technology trends in the software development market

**MEDIA ADVISORY** Developer Media will hold a webinar to release its latest Tech Trends Survey results January 12, 2014 – Toronto, Canada – Developer Media's CXO, Jeff Hadfield will hold a webinar to reveal the latest results of their Technology Trends research which surveyed a sampling of its network of over 23 million software developers. Immediately following the webinar Developer Media will officially release its latest Technology Trends Research Report which includes the full survey results and deeper insight and recommendations for tech marketers looking to target software developers. Where: The webinar will take place via online meeting conference. [...]

New research to reveal technology trends in the software development market2023-03-06T10:12:24-05:00

“Citizen Developers” Worthy of Note, but not a Primary Focus

The so-called "citizen developer" is an interesting demographic, but, for marketers, only an interesting distraction from the continued rise of the professional developer. RT @JohanDenHaan: Gartner: "Companies need to avoid fighting citizen developers and start embracing them." http://t.co/PkygemM6ei — Jeff Hadfield (@jhadfield) February 19, 2014 In the mid-to-late nineties, I worked for WordPerfect Magazines. Our charter then was much like the charter of CodeProject -- to help people do their jobs better. Then, there were fewer developers in the world. This was even before widespread adoption of Visual Basic. We served thousands of WordPerfect macro developers -- the precursors [...]

“Citizen Developers” Worthy of Note, but not a Primary Focus2023-03-06T10:12:21-05:00

2014: More Growth in Cloud & Big Data Development

Cloud and Big Data development promise the most growth according to our recent Developer Media Tech Trends study. Here's what you need to know as a marketer about this trend.In our recent Tech Trends survey, we asked developers worldwide what types of development projects they're working on. I'll talk in a separate post about what types of projects (still) dominate. Two types of development showed the most growth, however, and they're similar: Cloud and Big Data. Both show at least 30% growth in use/intent since 2013. Neither are surprising, but there are insights around both that can benefit those who produce [...]

2014: More Growth in Cloud & Big Data Development2023-03-06T10:12:20-05:00

Dev Demographics: Who is the Developer Media audience?

To construct an effective marketing strategy it’s critical that you understand who your audience is. To execute an effective marketing strategy it’s essential that you know where to find that audience. Here at Developer Media we focus solely on the software development space and helping you connect with the developers you need to reach. We represent thousands of the most influential websites, online communities, blogs and projects serving the software and app development market. But just who exactly are the millions of professional developers that visit our network each month? We recently conducted a survey of over 450 CodeProject [...]

Dev Demographics: Who is the Developer Media audience?2023-03-06T10:11:54-05:00

Dev Tidbits #002: 1 in 4 developers think they’re “The Best”

There are plenty of stereotypes about software engineers and developers that cast them as a quiet, introverted, geeky, and pedantic bunch. But based on my own experiences working with many in the industry I’d say that these are largely hackneyed and outdated notions to keep. That said, there is one stereotype that seems to hold true: some devs have BIG egos. In fact, according to the results of an informal poll that we conducted with over 1,600 CodeProject.com members, 1 in 4 developers think they are the best member of their team. Even if an individual developer doesn’t think [...]

Dev Tidbits #002: 1 in 4 developers think they’re “The Best”2023-03-06T10:11:53-05:00

Dev Marketing 101: A Primer

Advertising to software developers can be easy… if you get it right. If, however, you take the wrong approach or dive into an ad campaign without a solid plan, then you’re likely setting yourself up for failure. Marketing to software developers is very different from marketing to other groups. Developers are smart people and cannot be swayed with hyperboles or wild claims. You need to know how to present the information properly and you need to be patient. This is the first in a series of articles that will help teach you the basics of marketing to software developers. [...]

Dev Marketing 101: A Primer2023-03-06T10:11:50-05:00

Dev Marketing 101: Events as a Developer Marketing Tool

By Sara Faatz Events – whether creating your own, participating in a third-party event, or hosting a virtual affair – afford you the opportunity to interact with the developer audience in a meaningful way. They are powerful marketing tools that require thorough planning and attention to detail. Throughout this guide we will cover the basic elements of every event: purpose, content, and theme. We’ll also touch on driving attendance, important details to remember, and success metrics. Purpose There are many reasons to host or participate in an event - customer appreciation; building champions; generating revenue; establishing your expertise; building [...]

Dev Marketing 101: Events as a Developer Marketing Tool2023-03-06T10:11:49-05:00

Dev Marketing 101: Content Marketing

Content marketing is getting a lot of looks in the developer marketing space, and rightfully so. A strong content marketing strategy allows you to demonstrate your knowledge and build trust with your target audience. It also helps you add life and personality to your brand. But like any marketing endeavor, there is more to it than meets the eye. Having a content marketing section of your plan means more than just throwing a few blog posts on your site and calling it a day. Your content marketing must be organic and authentic, as well as calculated and on message. [...]

Dev Marketing 101: Content Marketing2023-03-06T10:11:48-05:00