The Loop
Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.
Developer Personalities: Audience Brief
Software developers are a unique, demanding demographic. Developer Media’s latest research analysis helps marketers better understand them in order to better market to and communicate with them. Developers don’t think like the average person. In fact, developers are somewhat of a breed apart. They’re likely to identify themselves as craftsmen and artisans, in an engineering, technical-problem-solving sense. While there are many [...]
Developers Think Differently: Research Brief Explores Software Developer Personalities
Developer Media’s latest research on developer personalities helps marketers understand software developers — and better communicate with them August 9, 2013 — Toronto, Canada — A typical software developers’ personality is significantly different from the average person’s, according to a new survey conducted by Developer Media. Based on the results, almost 30 per cent of developers fall under one specific personality [...]
Developers Love Competition
Developers love competition. Why? Based on my experience, they enjoy showing off their skills and they enjoy the intellectual challenge. And, of course, some of them just plain love to compete. But it's not just my opinion. We recently completed a Developer Media study about personality types. I'll share the results with you later, but the short version is that 70% of [...]
Why PCs aren’t dead, dying or even terminally ill
By many reports, the PC industry is dying. I maintain that it is not; it's just evolving. As a technology marketer, it's important to understand this evolution, and that the future embraces multiple devices, from phone and tablet to PC. Developers now serve multiple devices. (This is the original IBM 5150. In my part-time job in high school I serviced these. [...]
Presentation Highlights: How are Developers Different and How Do I Talk To Them?
Marketing to Developers: How are they different and how do I talk to them? from Jeff Hadfield I've just uploaded to SlideShare the TL;DR ( i.e. "abbreviated") version of the presentation I've shared with hundreds of people about marketing to software developers. Many have asked for a glimpse of this presentation, and here's the answer. Normally we tailor the presentation to your [...]
Don’t Over-Slice the Developer Market
At Microsoft's Build 2013, I had many conversations with folks plugged in to the developer market. There were a handful of themes I heard repeated, and I'll share the first with you today. Microsoft's Dmitry Lyalin, told me, "The role of the developer is expanding. We are expected to be not just be the web guy or desktop guy, you're expected [...]
CodeProject Announces Windows Azure Developer Challenge $2,500 Grand Prize Winner
The 10-week developer challenge saw 21 winners claim over $16,000 in prizes TORONTO — CodeProject, one of the world’s largest online communities of software developers, is pleased to announce Phil Lee as the grand prize winner of CodeProject’s recent Windows Azure Developer Challenge. Over $16,000 in prizes was awarded to 21 individuals throughout the 10-week Windows Azure Developer Challenge. The contest [...]
Startups: Overlooking The Intangibles
A recent article (blog post) in Harvard Business Review raised the important point that startups need to think about more than unique and innovative products. Instead, startups need to think about providing innovative business structures as well. It's interesting to think about how startups talk about "disruption," but only around their products. Instead, as Jessica Lawrence, this article's author, pointed out, [...]
Developer Evolution: June 2013
I recently returned from a brief trip to Microsoft's TechEd conference in New Orleans. There, I talked with many folks familiar with the market about what changes they see in developers over years. I don't mean just gray hair -- I mean collectively in how developers have changed in the past few years. Of course, Microsoft TechEd is much less about [...]
The relevance of developers: everything is software
One of our core beliefs at Developer Media is that developers will soon be running the world. I don't mean they're taking over our governments, although recent news about hacker breaches and government electronic spying . The technology trends are clear: software is increasingly a part of everything in our lives. I’m writing this post, for example, in the car dealer’s [...]