Presentation Highlights: How are Developers Different and How Do I Talk To Them?

By | 2017-12-04T22:56:10+00:00 July 26th, 2013|Insights and Analytics|

I’ve just uploaded to SlideShare the TL;DR ( i.e. “abbreviated”) version of┬áthe presentation I’ve shared with hundreds of people about marketing to software developers.

Many have asked for a glimpse of this presentation, and here’s the answer. Normally we tailor the presentation to your needs: for example, we can drill deeply into developer personality types, how they differ from everyone else, and thereby how they prefer to hear information. We also spend a lot of time talking about what developer-focused tactics and strategies make sense at each stage of the marketing cycle.

The presentation is constantly evolving with new data, but the core story remains the same: the world is increasingly run by software, developers build software, and developers are thereby the key to your company’s future. From our experience and research, we can teach you the keys to effectively gaining developer attention, interest, involvement, trust and adoption.

Interested in hearing more? You’re already on board with this and you need someone to help you do some convincing? Drop me a note.

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