Developer Media’s latest research on developer personalities helps marketers understand software developers — and better communicate with them

August 9, 2013 — Toronto, Canada — A typical software developers’ personality is significantly different from the average person’s, according to a new survey conducted by Developer Media.  Based on the results, almost 30 per cent of developers fall under one specific personality type. Developers are more likely to exhibit five specific personality types than other people, the study found. The survey had professional software developers visiting take the Myers-Briggs Type Indicator (MBTI) test to determine their personality type, and was based on a statistically significant sample of over four million unique monthly visitors.

Developer Media conducted the research to help provide tech marketers with some insight on how to connect with software developers. In a related survey on CodeProject, developers revealed they are most likely to describe themselves as “engineers/scientists,” “puzzle solvers,” “craftsmen/craftswomen,” and “artists.” These seemingly conflicting descriptions map to developer personality types — and can help marketers reach this influential and demanding audience.

“Tech marketers face challenges when it comes to connecting with software developers. Developers are pragmatic and skeptical,” said Jeff Hadfield, CXO of Developer Media. “We’re here to help tech marketers understand, communicate and effectively reach this unique audience.”

The Personalities of Developers: Audience Brief is available to download today at:

About Developer Media
Founded in 1998, Developer Media is the world’s largest developer-focused advertising network with over 23 million unique professional developers visiting its sites each month from around the world. Developer Media represents thousands of the most influential websites, online communities, blogs and projects serving the software and app development market. It delivers innovative ad solutions to help tech marketers reach developers directly. From ad campaigns to custom multi-channel marketing and thought leadership programs spanning paid, owned and earned media, Developer Media’s reach, expertise and service help technology vendors and advertisers find their next customer. As tech marketing experts, the Developer Media team brings decades of experience to help marketers achieve their goals. For more information, visit

For more information, please contact:
Carrie Davis-Sydor
Director of Marketing and Business Development