Beyond Content: Tips to Boost Search Traffic

Developers Rely On Search Engines Increasingly, developers are relying on search engines to find their technical content. As you can imagine, at ContentLab, we frequently work with clients to help raise their profiles in Google searches. Usually, we focus on developing concepts for actionable, high-quality technical content to help provide a leg up in attracting organic search traffic. But sometimes when reviewing the content offerings of clients, we find that there are opportunities for some easy, impactful gains — simply by adapting and optimizing their websites. Tips to Improve Your Content’s SERP Performance Here are a few things we [...]

By |2022-02-22T14:20:35-05:00January 10th, 2020|Beyond Content, Content Marketing, Content Marketing Metrics|

The Importance of Generational Segmentation for Successful Technical Content Marketing

The Top Challenge for Technical Content Marketers When the Content Marketing Institute asked technical content marketers what their top challenge was in 2019, 68% said: creating content for multiple roles. Even tech content marketers who consider themselves extremely successful struggle (66% of top performers compared to 68% of tech content marketers overall). Identifying multiple roles, as an issue, is still ambiguous. This encompasses different responsibilities (managers vs. individual performers); different programming skill sets (front-end vs. back-end, for example), and different levels of experience. Experience often correlates to age (not always, but assuming a typical educational trajectory, more years since [...]

By |2022-02-22T14:23:10-05:00January 1st, 2020|Content Marketing, Marketing to Developers|

Zero to Hero: Less Time in the Valley of Suck

The Valley of Suck Anyone who has created anything has experienced this valley. Creatives are making something new, and to succeed, they need to acquire new tools, knowledge, and experience. And that process requires repeatedly being thrown into the valley of conscious incompetence, a.k.a. The Valley of Suck. If you have a technical audience, they are thrown into this valley more times than they can count. There’s no avoiding it, but you can help your technical community get out of it as quickly as possible. Minimizing Valley Time Cliff Simpkins, Director of Azure Developer Audience Marketing, introduced this metric [...]

Your Developer Community Technical Content Starter Guide

Developer Community Building 101 There are many sources of developer community building information, including conferences (DevRelXCon), training, and articles. An interesting article about developer community building best practices by SparkPost CMO Josh Aberant made it to a mainstream marketing media site, MarketingLand. This worthy piece invited the question: What content accompanies these useful best practices? The 6 Best Practices Josh Aberant offered these best practices: Research what kind of members you want to attract, so you’re able to draw them in with authentic interactions and relevance. Put a plan in place before you launch, making sure you’ve got perfect [...]

By |2019-11-20T17:09:46-05:00October 30th, 2019|Content Marketing, Maximize Content|

Talk Technical to Me: Voice Search and Developer Content Marketing

Really, though? Really. Even for technical information, voice search is on the rise, and developers, DevOps teams, and other IT professionals are using it. Don’t believe us? Believe Evans Data. Results from their  2019 Developer Marketing Survey reveal that developers commonly use voice-activated search or voice-recognition-based search to look for technical information. How common is it?  >60% said that this activity occurs at least a few times per week. Now what? Start simple. There are some voice-activated search principles that translate into creating content across markets, including developers. The translational voice-activated search principles for technical content are common sense [...]

By |2019-09-18T06:48:33-04:00October 23rd, 2019|Content Marketing, Maximize Content|

What Should a Tech Resource Hub Look Like?

Before Tech Support If you are marketing to developers or other experts in tech, it’s likely you are building some kind of community. Sure, you have your existing customers who need documentation, tutorials, etc. However, what attracts new techies to your brand and your product is all the information you provide before they hit Download, and certainly before they hit Purchase. Enter the tech resource hub. Why? Well, some of it is about building developer enthusiasm for your product. But they can’t talk about it if they don’t know how to use it. So there’s the developer/tech buzz factor. [...]

By |2019-11-05T17:01:17-05:00October 16th, 2019|Content Marketing, Maximize Content|

The Making of Developer Buzz

Developer Buzz What makes for developer buzz? Getting regular programmers to share thoughts and information in developer communities (not necessarily just social media). What makes them valuable is that their posts get engagement. So how do you ignite developer buzz? You give them a technical story to tell, then let them — and hopefully several developers like them tell it in developer communities all over the interwebs. Here’s the thing: You may use paid channels to promote the content, but truly persuasive developer buzz happens organically. Why? Organically shared information is much more authentic. For a highly skeptical community [...]

By |2019-11-05T17:02:03-05:00October 9th, 2019|Maximize Content|

Maximize Your Content: You Can Infographic That!

It’s Like a Map It’s true, a picture is worth a thousand words. But infographics often include words, and even need them to tell a story. That’s because an infographic is more of an information map, helping the viewer understand a frame of logic, a concept, a process, and the significance of information. By using eye-catching graphics with minimal words, infographics engage our brain’s ability to see patterns and trends. While developers lack patience for infographic overuse, they will respond to judicious use. Increase your technical content ROI by finding an image you can create that is more impactful [...]

By |2019-11-05T17:02:29-05:00October 2nd, 2019|Content Marketing, Maximize Content|

Social Media and The Snack-Size Campaign

What Is That Loud Sucking Sound? Whether you have produced content in-house or have it produced for you, content is a huge investment. Your content marketing campaign likely feels like a vacuum of endless content need. However, it’s doubtful you have the budget to feed what seems like a force of nature. No worries — Repurposing content allows you to maximize your investment and provide a seemingly infinite content source for your campaign, including your social media campaigns. Why Social Media? Social media networks are just one of many channels where you will find a developer audience. Serving content [...]

By |2019-11-05T17:04:23-05:00September 25th, 2019|Content Marketing|

How to Create Consumable Technical Content

Even Developers Get Bored Yep — No matter how cool the technology, topic, or tutorial, if it’s not served in the way your audience wants to receive it, they’ll just ignore it. Developers are just as likely as any other audience to ignore a technically rich deep dive if they can’t easily connect it to information they need or want. So what does it take to make developers taste (much less consume) technical content? All They Want Is Extra Time — K.I.S.S. It’s not what you think. Remember K.I.S.S.? (That’s Keep It Simple, Stupid.) Matthew Pruitt, Head of Global [...]

By |2019-11-05T17:03:46-05:00September 18th, 2019|Content Marketing|
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