developer marketing Archives

Meet the Developer: Introducing Jeff Fritz

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Jeff Fritz, or just “Fritz,” as he likes to be called. Jeff is a bit of a celebrity in the developer world. He has a live-coding show on Twitch [...]

Meet the Developer: Introducing Jeff Fritz2023-03-06T10:10:56-05:00

Meet the Developer: Introducing Anupam “Show Me the Code” Chugh

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing and advertising to developers, you absolutely should. “Meet the Developer” helps you discover the person behind the code. Learn who they are, why they write about developing, and how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Anupam Chugh. Anupam is a contributor to the developer-to-developer community, JournalDev. He likes to share his knowledge as well as learn from others. If you want him to click on an ad [...]

Meet the Developer: Introducing Anupam “Show Me the Code” Chugh2023-03-06T10:10:56-05:00

Meet the Developer: Introducing Zsolt “Keep It Simple” Nagy

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. Zsolt participates in the Simple Programmer developer community. He started contributing there because of a common interest with founder John Sonmez, the game of poker, and a desire to start sharing what he knew. He has [...]

Meet the Developer: Introducing Zsolt “Keep It Simple” Nagy2023-03-06T10:10:54-05:00

Meet the Developer: Introducing Ted “Be Straight With Me” Neward

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Ted Neward. Ted is the director at Smartsheet, and is also a well-known software consultant, writer, and speaker. Ted understands that advertisers are trying to sell something to him. [...]

Meet the Developer: Introducing Ted “Be Straight With Me” Neward2023-03-06T10:10:54-05:00

Meet the Developer: Introducing James “Establish Trust” Mullineux

What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. James Mullineux works in London in advertising technology (ad tech), and he participates in the Simple Programmer developer community. I had the great pleasure of talking with James about himself and what draws him to an [...]

Meet the Developer: Introducing James “Establish Trust” Mullineux2023-03-06T10:10:35-05:00

Developer Marketing Best Practices: Make Your Landing Page Developer-Worthy

Introduction What makes a landing page developer-worthy? If you are struggling with getting developers there, parsing your messaging for your advertising, and trying to come up with a clever catchphrase to get a click, you might be focusing on the wrong part of the bait. It’s likely that what your landing page is offering simply isn’t what developers want. Begin with the end in mind Are you seeking to convert developers to leads? Or do you need them to try your product so they can make a recommendation to the decision-maker in their company? Perhaps you are looking for [...]

Developer Marketing Best Practices: Make Your Landing Page Developer-Worthy2023-03-06T10:10:33-05:00

The Power of Developers: Why Developers Reject Tool Recommendations

We recently posed the question to the CodeProject.com audience: “How often do you shoot down product tool choices your manager / team lead presents to your team?". From this, we learned that 34.5% of the developers who responded very often, often, or occasionally reject the choices the purchaser has already made. In addition, approximately 30% never have to reject a product from on high because they choose their own tools! However, this first survey did not dig into the reasons why developers had rejected or disliked tool selections made by their manager, team lead, or other leaders in their organization. [...]

The Power of Developers: Why Developers Reject Tool Recommendations2023-03-06T10:10:32-05:00

Developer Marketing Resolution: Commit to a Blog Frequency

Content marketing may be king, but it sure doesn’t feel good to be the king, particularly when you are asked to justify the performance of your blog. Any marketing team can struggle with keeping their blog traffic high and the market-qualified leads flowing, but it is an inestimable challenge when that blog is for the modern developer. Challenges Perhaps the most daunting part of creating a relevant, compelling blog that satisfies the modern developer or modern IT audience is that it must be technical. On the surface, this seems easy to solve—after all, you are responsible for marketing a [...]

Developer Marketing Resolution: Commit to a Blog Frequency2023-03-06T10:10:31-05:00

Calling All DevOps Engineers

Calling Them What? And that is the question. If you are marketing to developers, you already know that there is no generic “developer.” Undoubtedly, your tool or service is meant to be wielded by a very specific developer persona. But thanks to DevOps, that persona may be employing multiple tools. So when your persona also identifies as DevOps, what does that mean? Why should you care? To understand this, Developer Media posed a very simple question on CodeProject.com: “Are you a DevOps engineer?” Yes, But... At least one developer responded, “Yes, but I don’t want to be one.” Harrr. [...]

Calling All DevOps Engineers2023-03-06T10:10:30-05:00

Developer Marketing Resolution: Own Public Documentation

Whether you are speaking to the modern developer, modern IT, or the DevOps engineer, public documentation may be the first content they consume. As the first face of your product or company a developer prospect sees, it needs to be a good one. That’s why your public documentation deserves to be part of your content marketing strategy. It also deserves to be written by a practitioner from outside your company. Public Documentation is Practitioner Content Marketing Undoubtedly you have documentation already written by your product team. However, it was probably written for another member of the product team. They already [...]

Developer Marketing Resolution: Own Public Documentation2023-03-06T10:10:29-05:00