Meet the Developer: Introducing Ted “Be Straight With Me” Neward
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you— the marketer—insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at them. I had the great pleasure of corresponding with Ted Neward. Ted is the director at Smartsheet, and is also a well-known software consultant, writer, and speaker. Ted understands that advertisers are trying to sell something to him. [...]