display advertising Archives

Dev Marketing 101: A Primer

Advertising to software developers can be easy… if you get it right. If, however, you take the wrong approach or dive into an ad campaign without a solid plan, then you’re likely setting yourself up for failure. Marketing to software developers is very different from marketing to other groups. Developers are smart people and cannot be swayed with hyperboles or wild claims. You need to know how to present the information properly and you need to be patient. This is the first in a series of articles that will help teach you the basics of marketing to software developers. [...]

Dev Marketing 101: Online Display Advertising

Since their online infancy in the 1990s, display advertisements have grown up to become one of the most prevalent vehicles for digital and online marketing. While this best practices guide will focus on traditional “banner” ads, digital display advertising has evolved from simple static images to also include new forms like video, interactive, rich media ads and more. There’s no sure-fire formula for guaranteed success with display advertising. And you certainly won’t see click-through rates (CTRs) of 44% like the very first banner ad achieved back in 1994 (a CTR of 0.1% is about average now), but if you [...]