The Loop
Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.
Check Out the 2019 Developer Media Audience Profile by Evans Data
Meet the Developer Media Audience If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2019 Developer Media Audience Profile — gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. In the profile, [...]
Developer Marketing Resolution: Use Sponsorships Strategically
Investing a lot of marketing dollars to reach the modern developer? Industry influencers such as celebrity developers have a ready-made audience who tune in with trust. Use sponsorships strategically to support these influencers and reach their audience. Who is an Industry Influencer? For the modern developer, industry influencers usually owe their celebrity to their technical chops and their industry exposure. Rarely are [...]
Developer Marketing Resolution: Tie your content marketing strategy to a promotion strategy
You are trying to drive modern developer engagement, correct? If you are looking for ads or content marketing alone to inspire this development (*snicker*), then you’ll be disappointed. The best way to engage the modern developer is with compelling content. But, without a promotion strategy, those developers may never know your content exists. Content + Promotion: A Winning Combination According to [...]
Developer Marketing Resolution: Andify Your Practitioner Content Marketing Strategy
Tempted to look for the content marketing silver bullet to reach the modern developer? Here’s a news flash: there really isn’t one. If you’re struggling to select the most powerful type of content to influence or inspire your developer audience and prospects, it’s because the right answer for your practitioner content marketing strategy (or any strategy) isn’t “or.” It’s almost always “and.” [...]
Technical Content Marketing ROI: It Doesn’t Have to Hurt to Work
Technical content marketing is hard, and it can hurt — perhaps badly enough that you’ve given up on executing your technical content marketing strategy. Listen: “no pain, no gain” is for exercise, not content marketing. Technical content marketing doesn’t have to hurt to be effective. Check out the six pain points decreasing your technical content marketing ROI, and learn how to [...]
Developer Marketing Resolution: Stop Over Infogating Content
What do modern developers do? Thanks to devops, more and more. In fact, your modern developer may even be an IT operations professional acting like a developer. Bottom line: your audience and your customers are BUSY. So when you make them fill out multiple fields, or give them the chance to hesitate about how their information will be used when they want [...]
Writing Winning Content: Meet CodeProject 2018 MVP Roger Deutsch
Modern developers like Roger Deutsch (who goes by the handle Raddevus) have evolved with their field because of their love of learning. Fortunately, developers like Roger also love to share what they learn, in part to archive their own knowledge for themselves. Roger loves to challenge himself to learn new things as a developer and then write about it, which has [...]
Developer Marketing Resolution: Date your customer before you ask them to go all the way
What does it mean to go all the way in a customer relationship with the modern developer? It's more than just asking them to pay. Anything from asking for information like phone numbers up to and including asking for surveys to be filled out, feedback to be given, or APIs to be written all qualify as big commitments in your customer’s [...]
Developer Marketing Resolution: Create Contests That Teach
Why use contests to drive modern developer engagement? Unlike hackathons that attract a wide range of developers, often mainly students, online events like contests can engage developers with jobs, including those who influence or make purchases. However, what drives developer engagement? There are several knobs you can turn to create successful developer contests. But within the context of experimentation, managing expectations, and [...]
Developer Marketing Resolution: Promote Your Content in Newsletters
The modern developer loves newsletters. Developers click on newsletter links. Are pigs flying? Did hell freeze over? Nope. Developers like to receive information about the tools and services they can use in their developer-to-developer communities, pure and simple. Say it loud, say it proud, because it’s just true. Developers Like Newsletters Who says? Well, besides the comments we received when we interviewed [...]