The Loop
Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.
Writing Winning Content: Meet AI Tensorflow Challenge Winner Oana Mancu
Modern developers such as Oana Mancu love to incorporate play into their professional life. That’s why entering challenges like the CodeProject AI TensorFlow Challenge held from Oct. 18–Dec. 31, 2018, was a no-brainer. Who wouldn’t want to learn something new, as Oana did, and get a chance to prove that knowledge? Especially with an attention-getting $5,000 in prizes being offered. The [...]
Developer Marketing Resolution: Put Brand Awareness First
When we interviewed developers, several indicated they would only click on product advertising if they recognized the brand. So before you launch your product marketing ad campaign that invites them to click through to a trial or an API, it’s best that they recognize your brand. That’s why it’s so important to put brand awareness first. One-Two Punch Content and promotion. [...]
Developer Marketing Resolution: Own Public Documentation
Whether you are speaking to the modern developer, modern IT, or the DevOps engineer, public documentation may be the first content they consume. As the first face of your product or company a developer prospect sees, it needs to be a good one. That’s why your public documentation deserves to be part of your content marketing strategy. It also deserves to be [...]
Calling All DevOps Engineers
Calling Them What? And that is the question. If you are marketing to developers, you already know that there is no generic “developer.” Undoubtedly, your tool or service is meant to be wielded by a very specific developer persona. But thanks to DevOps, that persona may be employing multiple tools. So when your persona also identifies as DevOps, what does that [...]
Developer Marketing Resolution: Commit to a Blog Frequency
Content marketing may be king, but it sure doesn’t feel good to be the king, particularly when you are asked to justify the performance of your blog. Any marketing team can struggle with keeping their blog traffic high and the market-qualified leads flowing, but it is an inestimable challenge when that blog is for the modern developer. Challenges Perhaps the most [...]
Marketing to Developers? Ten Resolutions for 2019
A new year begins! When all the celebrations are over, we are faced with all our aspirations, goals, and objectives for the new year in many areas of our lives. In a role that means marketing to developers, that means making developer marketing resolutions and keeping them. For 2019, that means making sure that the developer you have in mind includes [...]
The Power of Developers: Why Developers Reject Tool Recommendations
We recently posed the question to the CodeProject.com audience: “How often do you shoot down product tool choices your manager / team lead presents to your team?". From this, we learned that 34.5% of the developers who responded very often, often, or occasionally reject the choices the purchaser has already made. In addition, approximately 30% never have to reject a product from [...]
Developer Marketing Best Practices: Make Your Landing Page Developer-Worthy
Introduction What makes a landing page developer-worthy? If you are struggling with getting developers there, parsing your messaging for your advertising, and trying to come up with a clever catchphrase to get a click, you might be focusing on the wrong part of the bait. It’s likely that what your landing page is offering simply isn’t what developers want. Begin with [...]
The 3Es of Running Successful Developer Contests
Planning to run a developer contest? You’ve probably spent a considerable amount of time researching and combing through the myriad of contest platforms and tools that not only tie in with your business and marketing objectives, but also appeal to the developer community. Or perhaps you’re looking to build a contest platform of your own. Well, the good (and bad) news [...]
Meet the Developer: Introducing James “Establish Trust” Mullineux
What about the developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with the “Meet the Developer” series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing [...]