Show Me the Code: Creating Content for Developers

Introduction If you are advertising to developers, marketing to developers, or if you’re in developer relations (DevRel), you have probably noticed you are messaging to a group of highly intelligent skeptics who are low on patience for any intrusion in their world that doesn’t deliver value. When creating content for developers, keeping this in mind ensures your content gets consumed instead of ignored. If your developer advertising delivers all message, with no relevant technical content, then to the skeptic, you’re as good as a company without a product.  A message that says, “buy my product,” “use my platform,” or [...]