Why Meet the Developers?

We’ve all heard marketers say “developers don’t like to be marketed to.” But in reality, developers are people, too, though perhaps slightly more cynical. That said, they still need products, tools, and services to help them get their jobs done. Your developer marketing and advertising needs to align with how developers like to receive information.

In the second edition of the Meet the Developers ebook, we’ve selected recent and relevant previous developer interviews with important insights into how they most like to receive advertising. In these interviews, you can hear from developers in their own words, and learn what makes them interested in your advertising.

Download this ebook and dive into developers’ psyches to better understand how to reach and influence developers.

This ebook will help you:

  • Explore interesting developer personas
  • Learn new methods of engagement that developers appreciate
  • Understand where and how to approach marketing to developers
  • Evaluate where you can improve your current marketing methodology

Don’t make avoidable mistakes as a developer marketer. With this ebook as your guide, you can make informed decisions about:

  • How much information to ask for when gating content
  • Whether or not to use pop-up ads 
  • What best attracts developers to advertising
  • Advertising in developer communities

The best part of this ebook is that it helps you actually get to know the developers your brand serves. Learn where they are from, what they are doing, and what they love about their work and their developer community. Put a face and name to personas. Take a deeper dive into developer psychographics and flesh out the psyches of archetypal developers you’ve been targeting. And if you haven’t developed your developer personas, this ebook is a great way to start. Take in these developers’ stories, and get answers to important developer advertising and marketing questions — including questions you may not have thought to ask.

Improve your developer advertising. Download the latest Meet the Developers ebook!