developer marketing Archives

Developer Marketing Resolution: Tie your content marketing strategy to a promotion strategy

You are trying to drive modern developer engagement, correct? If you are looking for ads or content marketing alone to inspire this development (*snicker*), then you’ll be disappointed. The best way to engage the modern developer is with compelling content. But, without a promotion strategy, those developers may never know your content exists. Content + Promotion: A Winning Combination According to Evans Data Corporation’s Developer Marketing 2017 survey results, we know that the modern developer clicks through links to content advertised on newsletters from D2D communities. When we interviewed developers, we learned that they are lifelong learners who are [...]

Developer Marketing Resolution: Tie your content marketing strategy to a promotion strategy2023-03-06T10:10:20-05:00

Check Out the 2019 Developer Media Audience Profile by Evans Data

Meet the Developer Media Audience If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2019 Developer Media Audience Profile — gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. In the profile, we serve up the latest data about our greatest assets: the developers who make up the developer-to-developer (D2D) communities we reach. To learn who they are, what they do, and how they influence tool purchases, click here to [...]

Check Out the 2019 Developer Media Audience Profile by Evans Data2023-03-06T10:10:19-05:00

Why Market to Developers? Developers Have Influence

Why Market to Developers? Maybe your product’s customer is actually a CIO. Maybe the purchasing team sits on the business side of the house. Maybe developers aren’t even really your customer, you just need to convince their company’s C-suite to build a product with your API and put that on their product development map. So, why should you pay attention to developers? It turns out that they are often part of the decision making unit. Our survey of a developer community results showed that 60% of developers have the ability to approve or reject a tool purchase. We asked a [...]

Why Market to Developers? Developers Have Influence2023-03-06T10:07:24-05:00

Check Out the 2021 DeveloperMedia Audience Profile by Evans Data Corporation

Meet the DeveloperMedia Audience If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2021 DeveloperMedia Audience Profile — gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. This profile created from our user survey serves up the latest data about our greatest assets: the developers who make up the developer-to-developer (D2D) communities we reach. To learn who they are, what they do, and how they influence tool purchases, click here to [...]

Check Out the 2021 DeveloperMedia Audience Profile by Evans Data Corporation2023-03-06T10:05:14-05:00