Developer Marketing Resolution: Create Contests That Teach
Why use contests to drive modern developer engagement? Unlike hackathons that attract a wide range of developers, often mainly students, online events like contests can engage developers with jobs, including those who influence or make purchases. However, what drives developer engagement? There are several knobs you can turn to create successful developer contests. But within the context of experimentation, managing expectations, and creating a memorable experience, there are a few guidelines that we learned by talking to developers. Based on Evans Data Corporation’s Developer Marketing 2017 survey results, we know that contests advertised on newsletters from D2D communities are likely [...]