developers Archives

Dev Demographics: Who is the Developer Media audience?

To construct an effective marketing strategy it’s critical that you understand who your audience is. To execute an effective marketing strategy it’s essential that you know where to find that audience. Here at Developer Media we focus solely on the software development space and helping you connect with the developers you need to reach. We represent thousands of the most influential websites, online communities, blogs and projects serving the software and app development market. But just who exactly are the millions of professional developers that visit our network each month? We recently conducted a survey of over 450 CodeProject [...]

Dev Demographics: Who is the Developer Media audience?2023-03-06T10:11:54-05:00

Dev Tidbits #002: 1 in 4 developers think they’re “The Best”

There are plenty of stereotypes about software engineers and developers that cast them as a quiet, introverted, geeky, and pedantic bunch. But based on my own experiences working with many in the industry I’d say that these are largely hackneyed and outdated notions to keep. That said, there is one stereotype that seems to hold true: some devs have BIG egos. In fact, according to the results of an informal poll that we conducted with over 1,600 CodeProject.com members, 1 in 4 developers think they are the best member of their team. Even if an individual developer doesn’t think [...]

Dev Tidbits #002: 1 in 4 developers think they’re “The Best”2023-03-06T10:11:53-05:00

Mobile Development Trends (2015 Update)

There are now more than a combined 3 million apps available for download across Google Play and the Apple App Store, the world’s two leading mobile app marketplaces. Add in all of the many thousands of business-focused (B2B) mobile applications sold direct or through alternative channels, as well as the countless proprietary applications developed for in-house use (B2E), and it’s clear that mobile tech continues to be an important focus for many software developers in 2015. To garner greater insight into how developers within our own audience are interacting with and affected by this ever-growing mobile landscape, we recently [...]

Mobile Development Trends (2015 Update)2023-03-06T10:11:52-05:00

Dev Marketing 101: A Primer

Advertising to software developers can be easy… if you get it right. If, however, you take the wrong approach or dive into an ad campaign without a solid plan, then you’re likely setting yourself up for failure. Marketing to software developers is very different from marketing to other groups. Developers are smart people and cannot be swayed with hyperboles or wild claims. You need to know how to present the information properly and you need to be patient. This is the first in a series of articles that will help teach you the basics of marketing to software developers. [...]

Dev Marketing 101: A Primer2023-03-06T10:11:50-05:00

Dev Marketing 101: Events as a Developer Marketing Tool

By Sara Faatz Events – whether creating your own, participating in a third-party event, or hosting a virtual affair – afford you the opportunity to interact with the developer audience in a meaningful way. They are powerful marketing tools that require thorough planning and attention to detail. Throughout this guide we will cover the basic elements of every event: purpose, content, and theme. We’ll also touch on driving attendance, important details to remember, and success metrics. Purpose There are many reasons to host or participate in an event - customer appreciation; building champions; generating revenue; establishing your expertise; building [...]

Dev Marketing 101: Events as a Developer Marketing Tool2023-03-06T10:11:49-05:00

Dev Marketing 101: Content Marketing

Content marketing is getting a lot of looks in the developer marketing space, and rightfully so. A strong content marketing strategy allows you to demonstrate your knowledge and build trust with your target audience. It also helps you add life and personality to your brand. But like any marketing endeavor, there is more to it than meets the eye. Having a content marketing section of your plan means more than just throwing a few blog posts on your site and calling it a day. Your content marketing must be organic and authentic, as well as calculated and on message. [...]

Dev Marketing 101: Content Marketing2023-03-06T10:11:48-05:00

Dev Marketing 101: Online Display Advertising

Since their online infancy in the 1990s, display advertisements have grown up to become one of the most prevalent vehicles for digital and online marketing. While this best practices guide will focus on traditional “banner” ads, digital display advertising has evolved from simple static images to also include new forms like video, interactive, rich media ads and more. There’s no sure-fire formula for guaranteed success with display advertising. And you certainly won’t see click-through rates (CTRs) of 44% like the very first banner ad achieved back in 1994 (a CTR of 0.1% is about average now), but if you [...]

Dev Marketing 101: Online Display Advertising2023-03-06T10:11:47-05:00

Developers Question Everything

When given a task do you carry through without hesitation or do you first question whether the task is even worth doing? Or maybe you’re the type that tends to just disregard and ignore any expectations set by others from the get-go? When you set a goal for yourself do you follow through and accomplish what you set out to do? Or are you the owner of an ever-growing list of unfulfilled New Year’s resolutions? In short, how do you deal with expectations? To answer this question, best-selling author Gretchen Rubin developed a framework to examine how we tend [...]

Developers Question Everything2023-03-06T10:11:46-05:00

Dev Marketing 101: Email Marketing

We know how busy marketers are these days, being pulled in many directions and continually being tasked with researching and testing the newest bright shiny objects in digital marketing. Given how much they have on their plates, it’s easy to forget about one of the most powerful digital marketing tools available - Email Marketing. It’s as old as the Internet itself, yet email remains one of the simplest and most useful tools for communicating with a large audience quickly and effectively. Email marketing can be grouped into two basic categories: e-Newsletters and e-Blasts/dedicated email offers. Both are essential components [...]

Dev Marketing 101: Email Marketing2023-03-06T10:11:44-05:00