marketing Archives

Presentation Highlights: How are Developers Different and How Do I Talk To Them?

Marketing to Developers: How are they different and how do I talk to them? from Jeff Hadfield I've just uploaded to SlideShare the TL;DR ( i.e. "abbreviated") version of the presentation I've shared with hundreds of people about marketing to software developers. Many have asked for a glimpse of this presentation, and here's the answer. Normally we tailor the presentation to your needs: for example, we can drill deeply into developer personality types, how they differ from everyone else, and thereby how they prefer to hear information. We also spend a lot of time talking about what developer-focused tactics and [...]

Presentation Highlights: How are Developers Different and How Do I Talk To Them?2023-03-06T10:13:34-05:00

Upsurge of Developers Working in the Internet of Things in 2015

The term "Internet of Things" (IoT) was first coined in 1999 and the various technologies and computing concepts that make it up -- machine-to-machine communications/M2M, embedded devices, smart/intelligent systems, etc. -- have existed in some form or another for even longer, but it wasn’t until more recently that IoT really started to gain mainstream momentum (just look at the Google Trends report below). 2014 marked a watershed year for the now firmly established technology megatrend and perhaps nowhere is that more apparent than in the world (and business) of software development. Last year saw the inaugural Internet of Things [...]

Upsurge of Developers Working in the Internet of Things in 20152023-03-06T10:11:56-05:00

Dev Marketing 101: A Primer

Advertising to software developers can be easy… if you get it right. If, however, you take the wrong approach or dive into an ad campaign without a solid plan, then you’re likely setting yourself up for failure. Marketing to software developers is very different from marketing to other groups. Developers are smart people and cannot be swayed with hyperboles or wild claims. You need to know how to present the information properly and you need to be patient. This is the first in a series of articles that will help teach you the basics of marketing to software developers. [...]

Dev Marketing 101: A Primer2023-03-06T10:11:50-05:00

Dev Marketing 101: Events as a Developer Marketing Tool

By Sara Faatz Events – whether creating your own, participating in a third-party event, or hosting a virtual affair – afford you the opportunity to interact with the developer audience in a meaningful way. They are powerful marketing tools that require thorough planning and attention to detail. Throughout this guide we will cover the basic elements of every event: purpose, content, and theme. We’ll also touch on driving attendance, important details to remember, and success metrics. Purpose There are many reasons to host or participate in an event - customer appreciation; building champions; generating revenue; establishing your expertise; building [...]

Dev Marketing 101: Events as a Developer Marketing Tool2023-03-06T10:11:49-05:00

Dev Marketing 101: Online Display Advertising

Since their online infancy in the 1990s, display advertisements have grown up to become one of the most prevalent vehicles for digital and online marketing. While this best practices guide will focus on traditional “banner” ads, digital display advertising has evolved from simple static images to also include new forms like video, interactive, rich media ads and more. There’s no sure-fire formula for guaranteed success with display advertising. And you certainly won’t see click-through rates (CTRs) of 44% like the very first banner ad achieved back in 1994 (a CTR of 0.1% is about average now), but if you [...]

Dev Marketing 101: Online Display Advertising2023-03-06T10:11:47-05:00

Dev Marketing 101: Lead Generation

Generating new business leads is one of the most fundamental duties of any marketing professional. Doing it effectively and consistently, however, can be challenging; especially when dealing with an audience as discerning as software developers. At Developer Media, we’ve helped companies of all sizes grow their developer fanbase and convert prospects into new customers with a no-nonsense approach to lead generation. We know there are still many organizations that could be doing a better job at generating developer leads, so we’ve gathered up some the best practices we’ve collected over the years and provided them here in this guide [...]

Dev Marketing 101: Lead Generation2023-03-06T10:11:45-05:00

Dev Marketing 101: Email Marketing

We know how busy marketers are these days, being pulled in many directions and continually being tasked with researching and testing the newest bright shiny objects in digital marketing. Given how much they have on their plates, it’s easy to forget about one of the most powerful digital marketing tools available - Email Marketing. It’s as old as the Internet itself, yet email remains one of the simplest and most useful tools for communicating with a large audience quickly and effectively. Email marketing can be grouped into two basic categories: e-Newsletters and e-Blasts/dedicated email offers. Both are essential components [...]

Dev Marketing 101: Email Marketing2023-03-06T10:11:44-05:00