The Loop
Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.
Listening: How to Measure Developer Content Sharing and Engagement
Defining Developer Content Sharing Developer content sharing is content about programming/information technology that developers or IT professionals share with each other. Engagement is evidence that these developers care about that content as seen by comments, replies, likes or other digital interactions. To measure developer content sharing and engagement you can easily leverage the tools that content marketers normally use to measure [...]
Metric Mythology: Click thru, conversions, and page views
What Is Metric Mythology? No, this isn’t about how metrics are useless, wrong, or meaningless. Metric mythology is a set of stories about a situation that can be exaggerated or fictitious. They can be misleading. It’s easy to forget what metrics measure and what they don’t. Here’s a quick guide to some metric mythology to keep you from misinterpreting your metrics [...]
Developer Sentiment
Sentiment Defined Sentiment as it regards to marketing and PR usually refers to social sentiment, which is the emotion associated with your brand when it is mentioned on social media. It can also be a measure of the tone of articles mentioning your brand or competitors. Either way, it is a measure of your brand creating positive or negative associations. What [...]
How to Calculate your Content Marketing ROI
What Is It? Content marketing return on investment, or ROI, is a ratio of the return of your content marketing campaign in whatever units are important to you (usually currency), divided by the cost in the same units (again, usually currency). While the units must be uniform in order to create a dimensionless number to draw comparisons, inputs can include other [...]
How Technical Content Influences Brand Awareness And The Metrics That Matter
Talk Technical to Me Brand awareness is typically measured using a variety of metrics. Surveys tend to be useful, with logo recognition and brand recognition helping build out that data. Other metrics that can flesh out the picture of brand awareness include share of voice and net promoter score. For companies marketing to developers, technical content influences brand awareness, perception, and [...]
Is a Blog Frequency of Twice a Week Enough?
Conventional Wisdom (?) One way to reach the modern developer is by offering them technical content regularly on your company’s blog. Based on anecdotal experience, we recommend a blog frequency of at least twice a week. However, thanks to HubSpot, there is new data about blogging for B2B marketing that suggests the frequency should be higher, begging the question, “Is a [...]
How Long Should You Wait? Content Marketing Campaign Result Timelines
The sad, sad reality of technical content marketing is true for pretty much all content marketing campaigns: they need time to build steam. Expect to see results in 6 months with organic traffic, brand awareness, and share of voice/share of conversation continuing for up to 2 years. Our experience gleaned from our clients bears that out, as well as the experience [...]
Content Marketing Tactics Include Developer Challenges
Satisfy Learning Junkies People love showing off, especially to their peers. Developers are no different. Developers are also addicted to the bright, shiny object. The new thing. And that means they are kind of learning junkies. Modern IT professionals are no different. Evans Data Corporation’s latest Developer Marketing Survey bears that out, with >80% of developers claiming they are likely to [...]
Will Your Metrics Send Your Content Campaign Careening Off a Cliff or Climbing to New Heights?
So Much Vanity, So Little Time The savvy tech content marketer constructs content marketing campaigns with the metrics in mind. These metrics not only measure success, but they help the marketer fine-tune their campaign as they roll it out. Meaningful metrics aren’t just end points, they are markers of the success of the campaign along the way. They should bring valuable [...]
Writing Winning Content: Meet Summer Fun with Arduino Challenge Winner Phil Hopley
When Phil Hopley retired from a 40-year career as an engineer, he added adventure travel to his life. Oh, yeah, and he started a home robotics project. In the process, he’s won a developer challenge (or two). Welcome to Phil Hopley, Version R.0. The Challenge(s) In the “Summer Fun with Arduino Challenge” where Phil took first prize, there were four challenges [...]