The Loop
Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.
Advertising Cloud Tools to Developers
The View from 30,000 Feet Working in the cloud offers unique challenges to developers and unique opportunities for software tool vendors looking to address this market. What was a new frontier has quickly become an accepted and established market as more apps, programs, developers and businesses have migrated to internet-based cloud computing. Working in the cloud involves thoughtful development and management to [...]
Developers Speak JavaScript: Programming Languages Developers Use in 2021
Follow the Data SlashData has published their annual State of the Developer Nation report, developed from a survey of over 19,000 developers, and the data is insightful. According to their estimate, there are currently 24.3 million active software developers in the world, using a variety of programming languages in their work, and the survey reveals which programming languages developers use. Software development [...]
Lead Gen vs. Demand Gen
In the Lead… Every sales and marketing professional knows the definition of a sales lead: a person or business who may become a customer. In the thrill of the hunt for a sale, leads are digital footprints of the quarry. They have the potential to create a sale with the prospective person or business. Leads come in a variety of flavors, so [...]
The Reason Behind Ungated Content
Strategic Decision Ungated content can often feel like a missed opportunity. Advertisers typically determine when to gate content based on the value of the content versus the behavior or sentiment of the target audience. Advertisers can take the perspective of their clients or target audience when valuing content, but there is bias inherent in being the creator of the content. Brand reputation, [...]
Developers’ Plans Post-COVID
The Year The Earth Stood Still When COVID-19 hit in 2020, it would be an understatement to say the world was caught off guard. Every aspect of our lives has been affected by the pandemic — especially how we work and conduct business. In general, many of the major impacts of COVID are related to isolation and social distancing, especially in the [...]
Check Out the 2021 DeveloperMedia Audience Profile by Evans Data Corporation
Meet the DeveloperMedia Audience If you are marketing to developers, you need to understand your audience. We can help you by understanding ours. Get the skinny on who our audience is from the March 2021 DeveloperMedia Audience Profile — gathered for you by Evans Data Corporation, one of the most trusted research organizations in our industry. This profile created from our user [...]
Don’t Miss Your Target Audience
Shiny, Happy Customers Close your eyes and imagine your ideal customers. Are they all the same? Are they all working on the same projects, developing the same code, and facing the same challenges and frustrations? Chances are the only thing your ideal customers have in common is that (in your mind) they need your product. The reality is that not everyone needs [...]
Serving the Developer Community with Advertising
Now, more than ever, people need to connect. In the world of software development, developer communities offer resources, forums to share code and ideas, discussions, training, reviews, and product information. They are platforms for people who share common interests, and are useful for advancing code, careers and communication. These communities enable developers to support each other, and by doing so, they enrich [...]
Meet the Developer: Introducing William Springer, Ph.D.
What About the Developer? Have you ever wondered about the developer experience of your advertising? If you are marketing to developers, you absolutely should. Our goal with our Meet the Developer series is to give you, the marketer, insight into individual developers. Meet the people behind the code and learn about how they experience the advertising and content you are throwing at [...]
Successful Developer Advertising Campaigns
First, Do Your Own Development Make sure you do the development involved in creating the developer persona(s) of the developers you need to attract. Understanding your audience is fundamental to successful developer advertising campaigns. Let’s look at three basic demographics using the Evans Data Developer Marketing Survey 2020 as a guide to provide baseline data. Education. Of those surveyed, Over 70% had [...]