The Loop

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Developer Habits That Impact Advertising

Are Developers So Different? Developers share many behaviors with other consumers. However, developer habits and how they influence their interaction with advertising are specific and measurable. It’s useful to consult the data and learn what developers are likely to do when encountering an ad campaign so you can construct the most effective campaigns. This is particularly true if you [...]

By |April 28th, 2020|Categories: Content Marketing, Marketing to Developers|

D2D Community Advertising Principles

What Is A Developer Community? We’re defining a developer community as a place where developers congregate to build their skills, get questions answered, and share information to help other developers. If it sells advertising, it is probably not associated with a brand or vendor, but is associated with a particular application, language, tool or technology.  Because the strength of the community [...]

By |April 21st, 2020|Categories: Marketing to Developers|

Attention-Grabbing Developer Advertising

Don’t Annoy Them The first step in attention-grabbing developer advertising is avoiding becoming an annoyance. Evans Data Corporation did advertisers a solid by asking developers about their biggest pet peeves in dealing with marketing materials. And, the winner is… targeting management, not developers. Almost as irritating? Invasive ads. (Like pop-ups!) What Does Grab Their Attention? It’s such a tired trope, but [...]

By |April 14th, 2020|Categories: Marketing to Developers|

Recession-Proof Your Brand

Be Seen to Survive It’s simple. Brands that cut their budget during times of financial crisis shrink. Brands that invest in advertising grow. If you are trying to recession-proof your brand you can do it one simple step. Advertise.  Be the brand that developers continue to see. Rise to Top of Mind Maybe your brand is already top of mind for [...]

By |April 7th, 2020|Categories: Marketing to Developers|

Biggest Challenges Developers Face While Working From Home

Lions and Tigers and Children, Oh My! The global response to ending the COVID-19 pandemic has created a widening swathe of communities requiring some kind of shelter-in-place (SiP). Many companies are mandating working from home, even if their communities have not yet implemented SiP, shutdowns, or lockdowns. Developers are still working—and for some, working from home is their status quo. But [...]

By |March 31st, 2020|Categories: Insights and Analytics|

Don’t Just Say It, Show It

Actions Speak Louder Than Words Demonstrations of any product, from vacuum cleaners to tools for AI developers, are always more powerful. However, with a technical and skeptical audience like developers, campaigns designed to show (and not just say) are essential. Advertising developer tools with any success means that ad campaigns will point developers to opportunities to try a tool. You Don’t [...]

By |March 24th, 2020|Categories: Marketing to Developers|

Promoting Virtual Conferences to Developers

Virtual Is The New Face-to-Face Whether your event is happening soon or next year, COVID-19 has opened our eyes to the value of delivering a high-quality virtual conference experience. For those brands needing to reach developers, virtual events can be a great way to help developers stay informed and connected. In fact, hosting or promoting a virtual event can be one [...]

By |March 24th, 2020|Categories: Content Marketing|

Offer Value, Not Vapor

Ads With Value Ok, besides entertainment value, can brands offer valuable developer advertising? Absolutely. When you use a developer experience (DX) mindset to inspire your advertising campaigns, you pay attention to the experience across your entire campaign. The DX mindset means that your campaign inspiration is to provide value. And for developers, value translates to “useful.” Put the “Use” in “Useful” [...]

By |March 17th, 2020|Categories: Marketing to Developers|

Developers Consider the Source

Context Builds Trust Successful developer advertising placement strategies prioritize placing ads in sources trusted by developers. Developers gravitate to developer-to-developer (D2D) communities, including developer influencer blogs, technology or programming communities, and coding platforms that offer peer-to-peer connections based on technical content, knowledge sharing, and skill building. Because D2D communities offer information and discussions that developers value, they trust the content in [...]

By |March 10th, 2020|Categories: Marketing to Developers|

Developer Advertising Practices: Trust-Busting or Trust-Building?

Why You Need Trust First We learned a lot about how developers behave from Evans Data Corporation’s Developer Marketing 2017 and 2018 surveys. Surprisingly, the surveys found developers preferred to hear from a brand they didn’t recognize through email or snail mail. However, from our developer interviews, we learned how they think and feel about brands, advertising, and marketing. One important [...]

By |March 3rd, 2020|Categories: Marketing to Developers|

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