The Loop
Stay in “The Loop” on developer marketing and industry trends with DeveloperMedia’s Blog.
Developer Experience Advertising Do’s
Developer Experience Begins With Advertising If your goal is to use advertising to attract developers to your brand’s product, tool, feature, or developer community, then the developer experience begins with your ad. It’s easy to focus on how that can go wrong, but what about best practices? Learn more about the best practices that promote a positive developer experience with your [...]
Dev Role Discovery Best Practices
What Do We Mean By Dev Roles? The roles that developers play in a developer decision-making unit (DDMU) are key to influencing how a DDMU (or team) decides to acquire and apply your brand’s product. And developers may have specific roles and expertise within a technical team that influence their points of view, priorities, and motivations. When creating technical content that [...]
Developer Experience Advertising Don’ts
The Developer Experience If a developer audience is the target of your ad campaigns, you care as much as your brand’s product engineers do about the developer experience. If you are using advertising to attract developers to your brand’s product, tool, feature, or developer community, then the developer experience begins with your ad. The best intentions, however, can go horribly awry [...]
How to Create a Tech Content Strategy that Addresses Multiple Developer Roles
Reaching All the Roles In 2019, 68% of technical content marketers told the Content Marketing Institute that their top challenge last year was addressing a wide variety of roles. When creating technical content marketing materials for developers, roles have to be defined for both the business and technical categories of the developer decision-making unit (DDMU). Due to the complexity of the [...]
What Makes An Authentic Voice?
Clarity Requires Technical Authenticity Successful advertising to developers rests on the same principles as advertising to any other customer — and first and foremost, you need to build trust. Brands interested in creating a productive relationship with a developer audience need to understand that the currency which builds trust in this audience is backed by technical knowledge. Advertising often distills complex [...]
Why Developer Role Segmentation Impacts Tech Content Marketing Campaigns
It’s Complicated Understanding the specific demographics of your content marketing audience is important, and generational segmentation is key. But it’s more complicated than that — 68% of technical content marketers told the Content Marketing Institute their top challenge in 2019 was addressing a wide variety of roles. For technical content marketers, audience segmentation by developer role is critical. Why Segment The [...]
The Developer Experience Begins With Your Ad
Developers DO Like Design Sure, if the answer to a question is buried in hard-to-scan, visually unappealing text and code, a developer will wade through it. But they’d rather not. So when it comes to your advertising, design with the developer in mind. The developers interviewed in our Meet the Developer series have said many of the things you’d expect from [...]
Tech Content Channel Distribution Best Practices
Come Out, Come Out Wherever You Are Developer audiences abound in a wide variety of channels. It’s important to know where to find them, and then think about which channels may appeal more to your generational segments. We went into this in some depth last year, but let’s take a look at some of the highlights. Where Are Developers? It’s important [...]
Newsletters: Developer Advertising at Its Most Effective
Newsletters Are Great Developer Advertising Most developers love newsletters. How do we know? It’s not just suspect open rates. Developers click on newsletter links. Are pigs flying? Did hell freeze over? Nope. Developers like to receive information about the tools and services they can use in their developer-to-developer communities — pure and simple. Say it loud, say it proud, because it’s [...]
Technical How-to Best Practices for Multigenerational Appeal
A Technical How-to vs. a Technical Tutorial Technical tutorials give a lot more background and information, and may incorporate how-to’s within a broader context that gives much more detail about why, what, and how. Technical how-to’s more narrowly focus on completing a specific task with a specific tool, platform, or technique. Developers with more experience may find how-to’s more useful, whereas [...]